To support the global release Louis Tomlinson’s 2026 album How Did I Get Here?, Two Suns partnered with the teams at Seven7 Management, BMG, Four44 Digital and Natalia Maus to deliver a fast-moving, multi-platform creative rollout.
Over a four-month campaign window, on a retainer model, we executed more than 80 graphic and video briefs, building a cohesive visual world that carried from announcement through to release day.
Scope of Work
Campaign Creative Direction Support
Working alongside management and label teams to translate the album narrative into scalable visual assets across platforms.
Social Content System
High-volume, high-impact content for Louis’ channels and LTHQ Official. Static, motion and short-form edits designed for momentum, consistency and fan engagement.
YouTube Content Suite
Trailers, lyric videos, behind-the-scenes edits and visualisers built to extend the album story.
Digital Marketing Assets
Paid social advertising, email newsletters and conversion-focused content designed to drive streams, pre-orders and awareness at scale.
Offline and OOH Adaptations
Extending the campaign identity into physical touchpoints to ensure visual cohesion beyond the screen.
The Result
A unified, high-output campaign engine that allowed the core creative to scale without losing quality or consistency.
From daily social drops to video edits and advertising rollouts, Two Suns operated as an embedded creative partner, ensuring every touchpoint felt connected to the How Did I Get Here? narrative.
