To amplify the roll out of The Chainsmokers new album “So Far So Good”, we completed the delivery of 12 lyric videos for Sony Music.
These videos built on the aesthetic established for the album campaign, using the colour palette of purple, black and off-white. The typography and visual style allows room for each lyric video to have its own unique focus while fitting together as a strong set of assets to accompany each track.
By integrating analog techniques such as warp-scanning and printing, we added a handcrafted, timeless quality, further enriching the album’s visual identity.
