We collaborated with Ed Sheeran and the Warner Music team to create a range of assets for Ed’s +–=÷× (Tour Collection) campaign.
Our work included six dynamic lyric videos for fan-favourite catalogue tracks such as Lego House, Give Me Love, The A Team, Happier, and You Need Me, I Don’t Need You. We also crafted an animated edit for Ed’s live Collaborations Medley for Ed’s YouTube channel, alongside a variety of additional assets – including social content, Spotify Canvas videos and website banners.
Beyond the Tour Collection, we partnered with Ed’s team to develop social assets supporting the launch of the Ed Sheeran Foundation. This initiative champions music education by providing grants to schools, community projects, and music groups across the UK.
We also created the lyric video for Ed’s 2025 single ‘Azizam’, the lead single for Ed’s new post Mathematics era and eighth studio album campaign, along with follow up single ‘Old Phone’.
